Creative Ways to Get More Out of Your Marketing Budget

Dec 19, 2019 | Advertising and PPC, Content Marketing, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Marketing

Is your property management marketing budget as big as you’d like it to be? Maybe you’re spending a lot and maybe you’re spending a little. Either way, we’re willing to bet you wouldn’t mind stretching those dollars just a little bit. Especially if it means growing...

Google Ads Metric Update (Effective Sept. 30, 2019)

Sep 26, 2019 | Advertising and PPC, Property Management Business Tips, Property Management Marketing, Property Management SEO

Are you aware of the most recent Google Ads update? There’s a big change just around the corner, and we want to make sure you’re prepared for it. This shift will have an impact on any Google Ads you may be running to optimize your property management marketing...

Paid Ads Part 3: Do Bing Ads Work for Property Management?

Sep 12, 2019 | Advertising and PPC, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Marketing

Google is still at the forefront of everyone’s mind when it comes to the world’s favourite search engine. They’re the biggest, but they’re not the only platform that people are using when they search for online content. Have you considered using Bing Ads for your...

Paid Ads Part 2: What Property Managers Do About Expensive Google Ads

Aug 29, 2019 | Advertising and PPC, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Marketing

 You may have noticed that Google Ads are getting a bit pricey. If you’re a growing property management company, you know you need a multi-faceted online marketing strategy. More than likely, Google Ads is a big part of that strategy, and you might be finding that...

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Aug 15, 2019 | Advertising and PPC, Content Marketing, Marketing Best Practices, Property Management Marketing

Google Adwords (now known as Google Ads), and PPC (pay per click) might be all you think of when it comes to online, or paid advertising. But there’s much more to online advertising for property management companies than just Google Ads. Today, Fourandhalf’s...

Why Do I Need a Landing Page for My Property Management Pay-Per-Click Campaign?

Jan 31, 2019 | Advertising and PPC, Marketing Best Practices, Property Management Marketing

 Many of the clients we work with want to direct all their advertising traffic to their website. But what if there was another option that would produce better results? You’ve worked hard and are spending money on paid ad traffic (PPC Campaigns) so let’s talk about...