GoogleMyBusiness Fundamentals

GoogleMyBusiness Fundamentals

If you can’t seem to find your Google My Business profile, your potential customers are probably not going to find you, either. And, that’s bad for business. Your property management marketing plan starts with a strong presence on Google, so today we’re discussing the...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

If you have successfully created a search engine marketing or google ad campaign – that’s great. But now, you have to maintain it. On today’s blog, we’re discussing search engine marketing and how to maintain the digital advertising campaign that can ultimately create...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
How Will the Latest Google Updates Affect Property Management Marketing?

How Will the Latest Google Updates Affect Property Management Marketing?

Google recently announced some algorithm shifts, and we want to tell you what those updates will likely mean for your property management company. The Latest Google Algorithm Updates We can always expect Google to make algorithm updates every now and then. In fact,...