If you can’t seem to find your Google My Business profile, your potential customers are probably not going to find you, either. And, that’s bad for business.
Your property management marketing plan starts with a strong presence on Google, so today we’re discussing the fundamentals of your Google My Business property management page.
Property Management & Google My Business Fundamentals:
Step 1: Claim Your Google My Business Page
First, make sure you actually own the page. That’s rather obvious, isn’t it? If you don’t legitimately own the page, take immediate steps to claim it. Then, verify your ownership.
Once you know you’re the rightful owner of your rightful page, check out what’s already there. Some of the information may be outdated. It may also be empty. You’ll want to bring this information up to date so it reflects your current business. Fill out all the fields.
Step 2: Keep Your Property Management Business Information Up-to-Date
You need to make sure these important items are included, accurate, and easy to find.
Hours of operation are critical so people know when they can find you. Make sure those hours reflect any lunchtime closings or variations during seasons, weekends and holidays. Keep the hours accurate. No one likes to call a company expecting that they’re open and then finding out they’re closed, despite their published hours.
Your company address is also important. Take a look at it and make sure it reflects where you really are. This has to be precise, especially as a property management company working in local markets and regions. You need your actual location to be part of your page. Google will not accept virtual locations or fake addresses that don’t match.
Finally, make sure your page includes the services you provide and your business description. Obviously, you’ll want people who see your page to know what you do and who you are. Spend some time ensuring that the listing is accurate and useful.
Step 3: Photos on Google My Business
Photos are fun, and they’re a good idea here because they provide a better user experience. We recommend that you include pictures of the exterior of your business, the interior office, and perhaps even your logo. This makes you easily identifiable and puts a face to the name of your business.
Step 4: Posts on Google My Business
There’s also a post feature, which is an excellent place for you to list adverts or promotions. If you’re running any specials or discounts, include them here.
You can even include some blog content or a list of events you’re hosting for owners, investors, and other community partners. Placing these things in the post section will deliver some extra information to users that will be useful to them and beneficial to you if they decide they want to learn more.
Step 5: Reviews on Google My Business
Reviews have their own space, and you need to include them. Put a strategy in place for requesting reviews and responding to them. This helps a user who is on your page and it also increases your ranking on Google.
Our next marketing blog for property managers will go into detail on the importance of those reviews, so stick around and be looking for that one. In the meantime, if you have any questions about these Google My Business property management fundamentals or you want to know that you’re really doing the best you can, contact us at Fourandhalf.
Fourandhalf helps property managers strategize and implement marketing plans that bring in owner leads. Get a free marketing assessment to find out what you need to supercharge your marketing and unlock your company’s growth potential.