You don’t want to let a crisis stop you from moving your property management company forward. When you’re branding your company and marketing your services during a global emergency like COVID-19, there are a few things you absolutely must do and several things that...
If you have successfully created a search engine marketing or google ad campaign – that’s great. But now, you have to maintain it. On today’s blog, we’re discussing search engine marketing and how to maintain the digital advertising campaign that can ultimately create...
Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
You have experience with SERPs, even if you don’t recognize the acronym. What does a Search Engine Results Page mean for your property management company? When you find a SERP in the course of your online search, it will likely be ordered as such: First three...
Google recently announced some algorithm shifts, and we want to tell you what those updates will likely mean for your property management company. The Latest Google Algorithm Updates We can always expect Google to make algorithm updates every now and then. In fact,...
If you own a property management company, you can find hundreds of data analysis reporting tools designed to help you understand how your company is performing. They all promise to provide you exactly what you need in terms of property management marketing data. They...
