If you own a property management company, you can find hundreds of data analysis reporting tools designed to help you understand how your company is performing. They all promise to provide you exactly what you need in terms of property management marketing data.
They probably can.
But, if you’re using even half of the available tools, the amount of data that you’re swimming in can easily become paralyzing.
You need to focus on the data that’s most important to you at this moment, while you’re growing your property management company.
At Fourandhalf, we love data. We know it can help you understand and drive your business. Having data at your fingertips is great, but really analysing that data can quickly become a nightmare. To help you sift through that large pool of data, we’re offering three rules that will help you find the information that you really need to drive your decision making.
How Not to Drown in Property Management Marketing Data Analysis:
Outcomes and Intentions
What are your intended outcomes? These will depend on the clients you’re trying to attract.
For example, if you want to work with a particular type of investor in an exact location, it’s important to pay attention to the data that you gather on those clients and in those areas. When you try to be all things to all people or you’re attracting clients from locations that you’re not interested in serving, you could find that the benefits of your data collection are going south.
You want to use data that speaks to your performance in exact locations and with specific pools of clients.
What’s Nagging Your Ideal Client
Once you know who you’re trying to attract, it’s important to figure out their pain points. That’s going to give you some parameters for the data you need as well.
If the clients you’re hoping to bring in are primarily concerned with trust and making sure tenants aren’t going to trash their homes, then you need to focus on the data that speaks to your reputation. How is your website performing on matters that pertain to trust?
Search Terms and Keywords
You need to look into what combination of data elements will provide the best information that you want to zone in on.
This is where your keywords and search terms become crucial.
Know where your leads are coming from on your website. If you’re performing well for certain keywords, you need to know where those are being channeled for website leads.
Take a look at your submission data and how it relates to keywords. This will tell you a lot more than you would learn by simply looking at one or the other. Sometimes, the power and effectiveness of your search terms working together with other factors on your website influence your results.
Need Help Analyzing Your Property Management Data? Give Fourandhalf a call.
Those are three ways of looking at data while sifting through all the information you have. The goal is to make connections. When you can look at the questions you want to answer and not just jump into the sea of data you have in front of you, it’s easier to find meaningful connections.
Put together the questions and the outcomes you are looking for, and then look at the data that will address those outcomes.
Another way to maximize your data and its meaning is by working with someone who knows how to analyse data. At FourandHalf, our account managers put together a continuous improvement report based on the data that tells your story.
We’d be happy to tell you more about that, so contact us at Fourandhalf.