How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
How Will the Latest Google Updates Affect Property Management Marketing?

How Will the Latest Google Updates Affect Property Management Marketing?

Google recently announced some algorithm shifts, and we want to tell you what those updates will likely mean for your property management company. The Latest Google Algorithm Updates We can always expect Google to make algorithm updates every now and then. In fact,...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

If you own a property management company, you can find hundreds of data analysis reporting tools designed to help you understand how your company is performing. They all promise to provide you exactly what you need in terms of property management marketing data. They...