Marketing & Website Solutions for Property Management Companies
Are you reaching all the landlords and investors you want to reach? There are a lot of them out there, struggling to manage their own properties or wondering why their current manager isn’t delivering the results that were promised. Our property management marketing and website solutions will help you stand apart from your competition.
How Fourandhalf Helps Property Managers Like You
We take a look at what you’re currently doing to market your property management services. We’ll listen to your goals and talk about your future. We’ll ask what’s gone right and what’s gone wrong. Then, we’ll discuss some strategies we believe will help. We’ll tell you how we’ve helped hundreds of property management companies attract new business and strengthen their current customer relationships. We love to talk about property management marketing, so we’ll tell you about how a new property management website could be a game-changer. We’ll offer some ideas for better content creation. Together, we’ll develop and execute a strategy that wins.
CONTENT MARKETING
Educational content is where it all starts. When you can answer questions and solve problems with content, you can earn more business. You’ll have to invest some time (around six months) to producing content to the point that you’re seeing more leads. But if you start now, you’ll be kilometers ahead of the competition.
Our strategy is pretty simple, and it’s extremely successful. You’re already answering questions for clients and potential clients every day. Put those answers down on paper or record them in a blog. Write an eBook or launch a landing page. Your educational content gets you attention. It builds trust and it draws new business into your circle.
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Get found by more property owner prospects
- Close more management contracts
- Industry-specific content marketing
Content marketing is the sharing of ideas. Don’t be nervous about filming a video or writing an article. You’re providing people with information they need. You’re answering questions and you’re offering advice. Landlords and investors will notice.
Our recommended strategy when it comes to content marketing is to film videos where you offer tips and advice or bring potential clients information they need to know. Is a new law going into effect for rental property owners in Australia? Bring that information to your potential clients, and let them know how you plan to manage it.
WHAT’S INCLUDED IN CONTENT MARKETING
PROPERTY MANAGEMENT WEBSITES THAT CONVERT
A website should introduce people to your company. It should leave them with no doubt about what you do, where you do it, and how you help clients succeed. It should be a source of information for multiple audiences; your owners, your tenants, and all the prospective new business that you want to bring in. Your goal is to provide enough information that visitors stay on your site and learn more about you. Don’t give them a reason to leave.
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Convert more property management leads
- Make data-driven decisions about your site
- Continuous Improvement and 90-day reviews
Continuous improvement of your website is a necessity when you want to convert leads to business. We keep a close eye on your website and use the data we collect to drive strategic decisions about what’s working and what needs improvement.
Before we launch your website, we establish goals. We discuss what we expect and what success looks like. Our continuous improvement plan holds us accountable and keeps us committed to driving conversion and business through better website traction.
CONTINUOUS IMPROVEMENT EXPLAINED
MANAGED REPUTATION & REPUTATION CONSULTING
Your business depends on your reputation. Many potential clients will take a look at your online reputation before picking up the phone to call you. They want to know what other people have to say about your services and your ability to manage their properties effectively. Reputation matters, and unfortunately, those negative reviews carry a lot of power.
Negative online reviews are a fact of life for property managers. We have a plan to make them less relevant. We help property managers accumulate positive reviews from the owners who are happy with their work. We want to share the stories of success, and we’ll show you how to gather and display those highlights.
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Take control of your online reputation
- Learn how to deal with negative reviews
- Tools and expert advice to increase your overall star rating
Managed Reputation will help you look better to the owner prospects you’re hoping to attract. Our team will create and execute a plan to help improve your online reputation. We’ll establish review triggers, create templates, and send monthly review requests on your behalf. You’ll also get access to the Reputation.com platform, which helps you oversee and manage your online reviews in one place.
With Reputation Consulting, we’ll show you the tools and resources that have worked for property managers in the past. We’ll teach you how to request for reviews on your own and how to respond to both positive and negative feedback online.
MANAGED REPUTATION VS. REPUTATION CONSULTING
PAY-PER-CLICK (PPC) ADVERTISING FOR PROPERTY MANAGERS
Capturing those owners and investors while they’re searching online for the services you provide is a critical part of our property management marketing strategy. A pay-per-click marketing campaign can deliver huge results relatively faster than content marketing. We keep a close eye on what property owners in your area are searching for on Google and through other channels. We use this information to help your company get more calls and earn more business.
One of the best ways to win new owner leads while you’re waiting for your content marketing to deliver organic results is to invest in a pay-per-click campaign. We’ll do more than simply put the ad out there. We’ll track results and show you the data that delivers new owner leads to your landing page.
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Over six years of PPC experience in property management
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Get your paid ads found on Google and Bing.
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Work with a Premier Google Partner
Landlords and investors are on the internet, looking for answers to their questions or trying to do what’s best for their investment property. We’ll put you in front of those landlords, and we’ll make sure you’re delivering the information they need. You’ll be their first choice when they decide to hire a property manager.
Our pay-per-click solution will get the attention of the leads you want. We conduct in-depth research and measure all the available data to deliver results that bring in new business.
WE FOCUS ON GIVING YOU OWNER LEADS
LEAD NURTURING & SALES CRM FOR PROPERTY MANAGERS
We partner with LeadSimple to deliver high quality leads from the owners and investors you want to work with. These are qualified leads that are ready to move forward, whether they want to hire a property management company today or learn more about why professional management makes more sense for their investments.
Once you have owner leads, we help you nurture them. We’ll show you a sales process that isn’t aggressive or pushy, rather focused on gathering information and providing education. Your leads don’t want a hard sell. They want a partner who understands their needs. Our OnePartner property management marketing and website plans can help you attract the lead and land the sale.
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Lead management software for property managers (LeadSimple)
- Sales process setup and customization of LeadSimple CRM
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Email marketing to engage your owner and investor prospects
The sales process is just as important to property managers as the marketing process. It doesn’t matter how many leads you attract – if you aren’t prepared to talk to them or listen to their concerns, you’re going to lose them. If you cannot answer the phone or return their messages, it’s like you never had the lead at all.
Our lead nurturing process is a seamless integration with our property management marketing plans. We’ve been helping property managers like you close sales for years. We have the strategies you need to keep a lead and increase the trust in that relationship.
We’ll help you find and close new business.
SOCIAL MEDIA OPTIMISATION & MANAGEMENT
Everyone is communicating on Facebook, Twitter, and LinkedIn, including your owners, tenants, and vendors. You need to be a part of these communities, and you need to take advantage of the opportunity to connect with potential new business. Social media is a great place to share news about your company and celebrate your successes.
We know how to structure a sound social media strategy. We can help you design impressive content, reach new audiences, and keep in close contact with your current owners and tenants. Find out how to drive new audiences to your website and your company with social media management.
- Maximise your online presence
- Help your website get found
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Get found in Google Local search
Social media can seem like a popularity contest. Instead of focusing on the number of likes or followers you have, make your social media platforms a part of your larger strategy. We’ll manage your message and make sure it matches your brand.
Social media should seamlessly merge with your other marketing campaigns. We want to optimise your online presence and have your Facebook page and Twitter profile lead people to your website and your property management services.
WHAT’S INCLUDED IN SOCIAL MEDIA OPTIMISATION & MANAGEMENT
PROMOTIONAL VIDEOS FOR PROPERTY MANAGERS
When you create blogs and educational content, you’re remaining authoritative and neutral. What about when you want to brag about the money you save owners and the opportunities you deliver to investors? Promotional videos are the place for those messages. We can create fun, engaging videos that show your audience just how great you really are.
With our promotional videos, you’ll attract new business, drive people to your website, and start creating the kind of traction that generates new leads and strengthens those who are already following you.
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Showcase your property management services using an animated video
- Engage your website visitors
- Build credibility
You need a promotional video to talk about the great work your company does for owners. Promotional videos give you a chance to celebrate your successes and share the things you’re most proud of.
We help you create impressive, attractive videos designed to get the attention of owners who are looking for just the right company to manage their investment properties. These videos are fun and personal, and you get to let your property shine. In the meantime, they’re optimising your online presence and creating new search results.
WHY PROPERTY MANAGERS NEED PROMOTIONAL VIDEOS
What Our Clients Say About Us
Get a Consultation
We’d love to hear from you. At Fourandhalf, we enjoy talking to property management companies in various stages of growth. Whether you’re just starting out or trying to reach a new goal, contact us at Fourandhalf. Let us tell you about what we think will work best for you. We’re here to answer questions about your marketing strategy or offer suggestions for building a better website. We want to be part of your growth.
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