Marketing & Website Solutions for Property Management Companies

Are you reaching all the landlords and investors you want to reach? There are a lot of them out there, struggling to manage their own properties or wondering why their current manager isn’t delivering the results that were promised. Our property management marketing and website solutions will help you stand apart from your competition.

How Fourandhalf Helps Property Managers Like You

We take a look at what you’re currently doing to market your property management services. We’ll listen to your goals and talk about your future. We’ll ask what’s gone right and what’s gone wrong. Then, we’ll discuss some strategies we believe will help. We’ll tell you how we’ve helped hundreds of property management companies attract new business and strengthen their current customer relationships. We love to talk about property management marketing, so we’ll tell you about how a new property management website could be a game-changer. We’ll offer some ideas for better content creation. Together, we’ll develop and execute a strategy that wins.

CONTENT MARKETING

Educational content is where it all starts. When you can answer questions and solve problems with content, you can earn more business. You’ll have to invest some time (around six months) to producing content to the point that you’re seeing more leads. But if you start now, you’ll be kilometers ahead of the competition.

Our strategy is pretty simple, and it’s extremely successful. You’re already answering questions for clients and potential clients every day. Put those answers down on paper or record them in a blog. Write an eBook or launch a landing page. Your educational content gets you attention. It builds trust and it draws new business into your circle.

  • Get found by more property owner prospects

  • Close more management contracts
  • Industry-specific content marketing

Content marketing is the sharing of ideas. Don’t be nervous about filming a video or writing an article. You’re providing people with information they need. You’re answering questions and you’re offering advice. Landlords and investors will notice.

Our recommended strategy when it comes to content marketing is to film videos where you offer tips and advice or bring potential clients information they need to know. Is a new law going into effect for rental property owners in Australia? Bring that information to your potential clients, and let them know how you plan to manage it.

WHAT’S INCLUDED IN CONTENT MARKETING

PROPERTY MANAGEMENT WEBSITES THAT CONVERT

A website should introduce people to your company. It should leave them with no doubt about what you do, where you do it, and how you help clients succeed. It should be a source of information for multiple audiences; your owners, your tenants, and all the prospective new business that you want to bring in. Your goal is to provide enough information that visitors stay on your site and learn more about you. Don’t give them a reason to leave.

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The property management websites we create are designed to convert visitors into clients. We provide all of the pertinent information such as who you are, areas you serve, and what your services cost. We give your visitors every reason to contact you. We help you reach new audiences and bring in new business.

  • Convert more property management leads

  • Make data-driven decisions about your site
  • Continuous Improvement and 90-day reviews

Continuous improvement of your website is a necessity when you want to convert leads to business. We keep a close eye on your website and use the data we collect to drive strategic decisions about what’s working and what needs improvement.

Before we launch your website, we establish goals. We discuss what we expect and what success looks like. Our continuous improvement plan holds us accountable and keeps us committed to driving conversion and business through better website traction.

CONTINUOUS IMPROVEMENT EXPLAINED

MANAGED REPUTATION & REPUTATION CONSULTING

Your business depends on your reputation. Many potential clients will take a look at your online reputation before picking up the phone to call you. They want to know what other people have to say about your services and your ability to manage their properties effectively. Reputation matters, and unfortunately, those negative reviews carry a lot of power.

Negative online reviews are a fact of life for property managers. We have a plan to make them less relevant. We help property managers accumulate positive reviews from the owners who are happy with their work. We want to share the stories of success, and we’ll show you how to gather and display those highlights.

  • Take control of your online reputation

  • Learn how to deal with negative reviews
  • Tools and expert advice to increase your overall star rating

Managed Reputation will help you look better to the owner prospects you’re hoping to attract. Our team will create and execute a plan to help improve your online reputation. We’ll establish review triggers, create templates, and send monthly review requests on your behalf. You’ll also get access to the Reputation.com platform, which helps you oversee and manage your online reviews in one place.

With Reputation Consulting, we’ll show you the tools and resources that have worked for property managers in the past. We’ll teach you how to request for reviews on your own and how to respond to both positive and negative feedback online.

MANAGED REPUTATION VS. REPUTATION CONSULTING

PAY-PER-CLICK (PPC) ADVERTISING FOR PROPERTY MANAGERS

Capturing those owners and investors while they’re searching online for the services you provide is a critical part of our property management marketing strategy. A pay-per-click marketing campaign can deliver huge results relatively faster than content marketing. We keep a close eye on what property owners in your area are searching for on Google and through other channels. We use this information to help your company get more calls and earn more business.

One of the best ways to win new owner leads while you’re waiting for your content marketing to deliver organic results is to invest in a pay-per-click campaign. We’ll do more than simply put the ad out there. We’ll track results and show you the data that delivers new owner leads to your landing page.

  • Over six years of PPC experience in property management

  • Get your paid ads found on Google and Bing.

  • Work with a Premier Google Partner

Landlords and investors are on the internet, looking for answers to their questions or trying to do what’s best for their investment property. We’ll put you in front of those landlords, and we’ll make sure you’re delivering the information they need. You’ll be their first choice when they decide to hire a property manager.

Our pay-per-click solution will get the attention of the leads you want. We conduct in-depth research and measure all the available data to deliver results that bring in new business.

WE FOCUS ON GIVING YOU OWNER LEADS

LEAD NURTURING & SALES CRM FOR PROPERTY MANAGERS

We partner with LeadSimple to deliver high quality leads from the owners and investors you want to work with. These are qualified leads that are ready to move forward, whether they want to hire a property management company today or learn more about why professional management makes more sense for their investments.

Once you have owner leads, we help you nurture them. We’ll show you a sales process that isn’t aggressive or pushy, rather focused on gathering information and providing education. Your leads don’t want a hard sell. They want a partner who understands their needs. Our OnePartner property management marketing and website plans can help you attract the lead and land the sale.

  • Lead management software for property managers (LeadSimple)

  • Sales process setup and customization of LeadSimple CRM
  • Email marketing to engage your owner and investor prospects

The sales process is just as important to property managers as the marketing process. It doesn’t matter how many leads you attract – if you aren’t prepared to talk to them or listen to their concerns, you’re going to lose them. If you cannot answer the phone or return their messages, it’s like you never had the lead at all.

Our lead nurturing process is a seamless integration with our property management marketing plans. We’ve been helping property managers like you close sales for years. We have the strategies you need to keep a lead and increase the trust in that relationship.

We’ll help you find and close new business.

SOCIAL MEDIA OPTIMISATION & MANAGEMENT

Everyone is communicating on Facebook, Twitter, and LinkedIn, including your owners, tenants, and vendors. You need to be a part of these communities, and you need to take advantage of the opportunity to connect with potential new business. Social media is a great place to share news about your company and celebrate your successes.

We know how to structure a sound social media strategy. We can help you design impressive content, reach new audiences, and keep in close contact with your current owners and tenants. Find out how to drive new audiences to your website and your company with social media management.

  • Maximise your online presence
  • Help your website get found
  • Get found in Google Local search

Social media can seem like a popularity contest. Instead of focusing on the number of likes or followers you have, make your social media platforms a part of your larger strategy. We’ll manage your message and make sure it matches your brand.

Social media should seamlessly merge with your other marketing campaigns. We want to optimise your online presence and have your Facebook page and Twitter profile lead people to your website and your property management services.

WHAT’S INCLUDED IN SOCIAL MEDIA OPTIMISATION & MANAGEMENT

PROMOTIONAL VIDEOS FOR PROPERTY MANAGERS

When you create blogs and educational content, you’re remaining authoritative and neutral. What about when you want to brag about the money you save owners and the opportunities you deliver to investors? Promotional videos are the place for those messages. We can create fun, engaging videos that show your audience just how great you really are.

With our promotional videos, you’ll attract new business, drive people to your website, and start creating the kind of traction that generates new leads and strengthens those who are already following you.

  • Showcase your property management services using an animated video

  • Engage your website visitors
  • Build credibility

You need a promotional video to talk about the great work your company does for owners. Promotional videos give you a chance to celebrate your successes and share the things you’re most proud of.

We help you create impressive, attractive videos designed to get the attention of owners who are looking for just the right company to manage their investment properties. These videos are fun and personal, and you get to let your property shine. In the meantime, they’re optimising your online presence and creating new search results.

WHY PROPERTY MANAGERS NEED PROMOTIONAL VIDEOS

What Our Clients Say About Us

Google
5.0/5
Jul 15, 2024
Google - Andrew
Karen and the Fourandhalf team are super quick and responsive to all my needs! I never have to wait more than a couple hours to hear back from their team and get my issue resolved.
Google
5.0/5
Jul 10, 2024
Google - J
Very knowledgeable about the industry and provided some great insites. Would 100% recommend.
Google
5.0/5
Jun 17, 2024
Google - Kayla
Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!
Google
5.0/5
Jun 17, 2024
Google - Derrick
Amanda with FourandHalf has been great to work with! She has significantly helped with SEO and marketing the company to bring in leads. Excited about our newly launched FourandHalf website.
Google
5.0/5
Jun 11, 2024
Google - J
A very experienced team that really cares about your business. They are extremely flexible in terms of working with you and putting programs together to meet your resource needs.
Google
5.0/5
May 27, 2024
Google - Caren
Karen Wyle and Fourandhalf marketing are great! She really listens to what you say and she understands what you need. Highly recommend this company and Karen in particular! Thanks Karen. I appreciate you!
Google
5.0/5
Apr 17, 2024
Google - R
Wonderful company ! Very responsive and easy to work with .
Google
5.0/5
Apr 9, 2024
Google - Paul
Prompt service, would definitely do business here again
Google
5.0/5
Apr 5, 2024
Google - Jule
Property managers looking to grow, increase market presence and improve customer experience/service need to look seriously at working with Fourandhalf. From the first conversation I had with them several years ago up to now they have been extremely beneficial to my business. They're knowledge about property management marketing is the best I've ever experienced. They know how to deliver high quality service, increased leads and give caring support. We work closely with Karen and she's the best! Don't hesitate to contact them for your PM marketing needs.
Google
5.0/5
Jan 29, 2024
Google - Paul
Jenny has been very helpful in guiding us with our online review process and updating our website so we can attract more clients.. The company is a pleasure doing business with.
Google
5.0/5
Jan 26, 2024
Google - Mike
Both of my companies (HomeQwik and yesVIRTUAL) have worked with Fourandhalf for years. They are one of the truly quality companies in our industry. We are very happy clients!
Google
5.0/5
Nov 27, 2023
Google - Daniel
Fourhandhalf has been absolutely fantastic to work with! They've done everything they said they would with style and grace. Just pay what they say it costs, do what they say to do, and you'll hopefully have the same results as we have. GREAT COMPANY!
Google
5.0/5
Sep 28, 2023
Google - Jacky
Our property management business has been using Fourandhalf for a few years now and we are very happy. Their services help us stay on top of client reviews, utilize lead organizational software, and create a compelling social media presence. Karen, our account manager, is top notch!!
Google
5.0/5
Sep 22, 2023
Google - Mike
The team is always consistent and helpful! We have worked with them for many years and their efforts have made a big difference. Thanks.
Google
5.0/5
Aug 30, 2023
Google - Cyndi
Working with Karen is a joy. She is a great communicator, responsive and professional. Fourandhalf is to top tier company that Karen represents well!
Google
5.0/5
Aug 23, 2023
Google - Gordon
I highly recommend Fourandhalf. Their efforts have been instrumental in propelling our company to new heights.
Google
5.0/5
Jul 16, 2023
Google - Patrick
Great all around job and easy to work with!
Google
5.0/5
May 23, 2023
Google - Michael
We have been working with Fourandhalf for about 3 years now and they have been great in both helping grow our business and maintain our online presence.
Google
5.0/5
Dec 16, 2022
Google - Ann
Very knowledgeable, caring, kind and excellent to work with-great customer service. Highly Recommend-- ask for Karen she's the best!
Google
5.0/5
Nov 7, 2022
Google - Marissa
The team at Fourandhalf have done an amazing job with marketing and website design. I truly appreciate their services and have done wonders for my business.
Google
5.0/5
Nov 7, 2022
Google - IIP
Thank you for your great customer service and all that you do!
Google
5.0/5
Sep 21, 2022
Google - Shine
Fourandhalf has been a wonderful partner! They are easy to work with, quick to make adjustments when needed and Karen's training are fabulous!
Google
5.0/5
Apr 13, 2022
Google - Jill
Karen and Garrett are super fast at getting updates on our website revised and so easy to work with!
Google
5.0/5
Jan 26, 2022
Google - Pranoti
My team and I have been working with Fourandhalf for more than 8 months now and we have had an excellent experience. The close-knit work culture, the supportive environment, and the helpful feedback that every team member provides have been instrumental in helping us improve our work. I am especially grateful to Theresa and Karen for their constant encouragement. It is delightful to work with a team that cares very deeply about getting the best results for their clients! I highly recommend them!
Google
5.0/5
Jan 17, 2022
Google - Robert
Fourandhalf has been great to work with! We look forward to a long relationship.

Get a Consultation

We’d love to hear from you. At Fourandhalf, we enjoy talking to property management companies in various stages of growth. Whether you’re just starting out or trying to reach a new goal, contact us at Fourandhalf. Let us tell you about what we think will work best for you. We’re here to answer questions about your marketing strategy or offer suggestions for building a better website. We want to be part of your growth.

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OUR AFFILIATIONS

ABOUT

Our mission is to help property management businesses grow and thrive. The Fourandhalf team is singularly focused on delivering unparalleled outcomes to our clients. We research, develop and adapt the latest digital technologies to help our clients grow their management portfolio. Read More

AUSTRALIA

Perth, Western Australia 6000
Local: 0432086128
International: +61 432086128
Email: danny@fourandhalf.com

UNITED STATES

22320 Foothill Blvd, STE 640
Hayward, California 94541
International: +1 (510) 889-9921
Email: hello@fourandhalf.com