Property Management Branding Do’s and Don’ts During a Crisis

Property Management Branding Do’s and Don’ts During a Crisis

 You don’t want to let a crisis stop you from moving your property management company forward. When you’re branding your company and marketing your services during a global emergency like COVID-19, there are a few things you absolutely must do and several things that...
GoogleMyBusiness Fundamentals

GoogleMyBusiness Fundamentals

If you can’t seem to find your Google My Business profile, your potential customers are probably not going to find you, either. And, that’s bad for business. Your property management marketing plan starts with a strong presence on Google, so today we’re discussing the...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

If you have successfully created a search engine marketing or google ad campaign – that’s great. But now, you have to maintain it. On today’s blog, we’re discussing search engine marketing and how to maintain the digital advertising campaign that can ultimately create...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

If you own a property management company, you can find hundreds of data analysis reporting tools designed to help you understand how your company is performing. They all promise to provide you exactly what you need in terms of property management marketing data. They...