Google is still at the forefront of everyone’s mind when it comes to the world’s favourite search engine. They’re the biggest, but they’re not the only platform that people are using when they search for online content. Have you considered using Bing Ads for your property management business?
Property managers who want to reach a different audience, and perhaps a more qualified audience, should consider advertising on Bing. Today we want to tell you a little bit about Bing, and why you should consider advertising there.
Do Bing Ads Work for Property Management?
Understanding the Power of Bing
Microsoft owns Bing, which is an online search engine that provides content through web searches, videos, pictures, and maps. Bing is one of three search engines in the Microsoft family – there’s also AOL and Yahoo. When you decide to advertise on Bing – you get a bonus. You will also show up on AOL and Yahoo.
Evaluating Some Bing Statistics
Bing attracts a lot of search, and its strength is significant. It actually has 34 percent of the search engine market across the world. These statistics deserve some consideration as well:
- There are 5.4 billion searches on Bing.
- Bing has 136 million unique users.
- When you advertise on Bing, you are in front of 63 million searches that are not being reached with Google Ads.
If you aren’t advertising on Bing, you may be losing out on a big opportunity. Australian property management companies have a lot to gain by earning a place in the Bing search results.
Who is Using Bing?
Bing users come with an interesting set of demographic details. If you check out the research we’ve done and the data we’ve gathered, you’ll notice that the community of Bing users is a bit older, and they’re also more educated and affluent.
- 40 percent of Bing users are between 35 and 54 years old.
- Half of the Bing audience is over 35 years of age.
- About one-third of the Bing network has an annual household income of $100,000 or more.
- Almost half of the Bing network has an income of $75,000 or more.
This is interesting, especially when you think about the type of landlord or real estate investor you’re trying to attract to your property management company. These may be the potential customers you’re trying very hard to reach.
We also know that people searching through Bing are spending more time on pay-per-click websites and landing pages. They even convert at a higher rate.
Since you’re trying to get more people interested in your company and spending more time on your website, this is a big deal.
Conclusion: Utilize Bing Ads for Property Management
So, rather than thinking that you should advertise either through Google Ads or Bing ads, think of a strategy that includes both platforms. Google still has the majority of the search engine market. But, there’s a lot to gain from Bing, and you should consider what you can achieve while you’re growing your property management company.
If you have any questions about advertising on Bing or advertising anywhere online, please contact us at Fourandhalf. We can help.
