Is your property management marketing budget as big as you’d like it to be?
Maybe you’re spending a lot and maybe you’re spending a little. Either way, we’re willing to bet you wouldn’t mind stretching those dollars just a little bit. Especially if it means growing your property management business.
We’re talking about that today, and telling you how to be creative about getting heaps of value out of a marketing budget of any size.
Property Management Marketing Budget Tips:
Tip #1: Content is King and so is Content Marketing
Content marketing has been driving results for a lot of property management companies. It’s one of the most important tools you can have in your marketing toolbox, and you can use that content again and again.
Perhaps you’ve been producing educational videos or blogs for years now. If so, you can use that content to continue attracting new business. Turn those blogs into eBooks. Use the same articles you’ve written in email nurturing campaigns.
If you don’t have any content yet – get to work. The start-up costs are pretty straightforward and the work is pretty simple.
Tip #2: Check Out your Credit Card Points
Credit card companies compete hard for your business, and you may not have noticed that they often provide incentives and perks. Perhaps you can use your credit card points towards something that you’ve wanted to buy to help your company grow. Filming equipment, maybe.
Tip #3: Look for Great Opportunities with your Bank and Other Vendors
Sometimes, there are opportunities with the companies you use every day.
For example, a lot of property management companies in the U.S. use Seacoast Commerce Bank, and they can use banking credits to pay their Fourandhalf marketing invoices. That’s a pretty huge savings, and you might have a similar relationship available to you here in Australia.
Tip #4: Review Subscriptions and Resources
We know property management companies are great at collecting subscriptions and memberships and tools. You’re paying for them, but are you using them? Are you using them correctly?
If not, why not? We can guess: maybe you don’t have the time, and maybe you don’t know how.
As a business owner, you need to focus on what works and what doesn’t. If the tools you’re paying for aren’t serving your needs, think about other ways to do things. Maybe it’s time to consider outsourcing your marketing to an agency you can trust, like Fourandhalf. Your time is worth a lot, and as a business owner, you can probably spend it doing things other than marketing your property management business.
Marketing is not something that should happen occasionally. If you want to see results, marketing needs to happen daily throughout the entire year.
Tip #5: Take your Tax Deductions
Australian tax law may allow you to deduct some of your marketing expenses as they relate to your business.
So, when you increase your marketing budget, you’ll grow your business a little bit more while you take a tax deduction.
Remember that marketing is an ongoing investment, and something that requires a comprehensive, holistic, and professional approach. We’re here to help you create and execute successful property management marketing strategies. If you have any questions, contact us at Fourandhalf.