If you have successfully created a search engine marketing or google ad campaign – that’s great. But now, you have to maintain it. On today’s blog, we’re discussing search engine marketing and how to maintain the digital advertising campaign that can ultimately create...
Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
You have experience with SERPs, even if you don’t recognize the acronym. What does a Search Engine Results Page mean for your property management company? When you find a SERP in the course of your online search, it will likely be ordered as such: First three...
If you’re like most of the property managers who watched the last Fourandhalf blog, you were left wanting more. On that blog, Michael talked about data paralysis and how to maximize what you know to grow and improve your property management company. Today, we’re...
If you own a property management company, you can find hundreds of data analysis reporting tools designed to help you understand how your company is performing. They all promise to provide you exactly what you need in terms of property management marketing data. They...
Is your property management marketing budget as big as you’d like it to be? Maybe you’re spending a lot and maybe you’re spending a little. Either way, we’re willing to bet you wouldn’t mind stretching those dollars just a little bit. Especially if it means growing...