You don’t want to let a crisis stop you from moving your property management company forward. When you’re branding your company and marketing your services during a global emergency like COVID-19, there are a few things you absolutely must do and several things that...
If you can’t seem to find your Google My Business profile, your potential customers are probably not going to find you, either. And, that’s bad for business. Your property management marketing plan starts with a strong presence on Google, so today we’re discussing the...
If you have successfully created a search engine marketing or google ad campaign – that’s great. But now, you have to maintain it. On today’s blog, we’re discussing search engine marketing and how to maintain the digital advertising campaign that can ultimately create...
Last week you heard Daniel on the Fourandhalf blog talking about SERPs (Search Engine Results Pages) and why they’re important for your property management marketing plans. Today, we want to talk in more detail about how those search results differ. We’re looking at...
Google recently announced some algorithm shifts, and we want to tell you what those updates will likely mean for your property management company. The Latest Google Algorithm Updates We can always expect Google to make algorithm updates every now and then. In fact,...
If you’re like most of the property managers who watched the last Fourandhalf blog, you were left wanting more. On that blog, Michael talked about data paralysis and how to maximize what you know to grow and improve your property management company. Today, we’re...