Ready for a website build or redesign?
If a property management website build is on your to-do list, we can help.
Your website is crucial to building a solid online presence. Think of it as a central hub where people can learn more about your business. Your future clients and potential leads will use your website to find out more about your services and contact you, so it’s important that your website is user-friendly, has excellent content, and represents your business.
When planning out a new property management website build, there are three components you want to keep in mind:
- The type of website you need
- The website framework
- The content
WHAT TYPE OF WEBSITE DO YOU NEED?
The type of website you need depends on your website’s objective. Your website might be informational, an e-commerce shop, providing a service, or something else entirely. Every website serves a different purpose and your website’s purpose will dictate the design of your website.
CREATING THE FRAMEWORK FOR YOUR PROPERTY MANAGEMENT WEBSITE BUILD
To create the navigational framework for your site, you will need to determine the type of users your site will attract.
How will users will interact with your site?
Ultimately, the answer to that question will influence not only your site’s navigation framework, but also your page structure and layout.
WHAT CONTENT WILL BE ON YOUR SITE?
Once you have your framework, you need to come up with content, and your content strategy. Content is king when it comes to a successful website. Your content will include images, copy, videos, lead magnets and more.
It’s important to have a clear content strategy that speaks to your target audience because they will ultimately drive your website conversion. Learn more about creating content that gets your website ranked higher on Google with this introduction to SEO.
We hope this helps you get started on redesigning your website or building out your new website. If you have any questions, please contact us at Fourandhalf.