If you’re just beginning to think about how SEO can impact your property management company, our blog today will provide a good introduction. We’re talking about the SEO basics and how you can use SEO to market and grow your business.
Property management SEO has multiple components. Sometimes, people think it just means optimising your website. The website is your starting ground, but, there are other factors.
Your website needs to be optimised for search-ability, especially in your local service area. Google favors local businesses and local searches, so you need to include your service area in the text. It’s a good idea to have pages dedicated to the services you provide in each area.
This information helps Google gather information about where you’re doing business.
After you’ve established where you do business, you need to be clear about what you do. Your content should include information on your services, and what kind of property management you provide. Be specific about whether you specialise in single-family homes, commercial properties, or other types of business. Your website can help you establish your company and put it in front of the right eyes.
Google gathers all of their information from what you tell them, so give them a lot to work with.
Reach Your Ideal Clients
You need to let Google know what your business is and where you provide those services, but there’s a lot of other valuable information Google can use. Do a little research and think about what your ideal client is searching for online. Then, develop content around what you find. You want to answer the questions that people are going online to ask. This helps you optimise your website and it sets you apart from your competition.
All of the property managers in your area will develop website content that mentions your city and their services.
Find out where your best potential clients’ paint points are, and answer those questions.
SEO and Property Management Social Pages
Outside of your website, use social pages to share information and keep people up to date on who you are and what you’re doing. It establishes a good presence for your property management company when you’re on Facebook, Twitter, and YouTube, and Google will notice. When you’re able to share information and attract attention outside of your website, you’re doing a good job of maximising SEO. You’re covering all your bases.
Guest Blogging and Off-Site SEO
Guest blogging and writing an article for another company is also a great way to increase your SEO. You build a greater network and attract more attention to what you do. Off-site SEO is when you have backlinks on other websites, which brings visitors to your site. This is important, and we’ve done videos on both these topics, so be sure to check them out.
With all the opportunities to build SEO, keep in mind that successful marketing requires you to hit several different platforms, not just one. Do your research so you’re on top of the latest trends. The Google platform is always shifting and changing. At Fourandhalf, we research constantly to see what changes are being made and how we can use those changes to help our property management clients.
We know what’s working and what’s not.
Do some testing and figure out what will bring the best results. It’s worth it in the long run. If you have any questions about SEO for your property management company or any questions about property management marketing in general, please contact us at Fourandhalf.